Creating Content That Matters

Creating content for a brand is very important. Readers want to find relevant information and content that is engaging and useful. This is very important when it comes to the Internet because of how SEO (search engine optimization) works. If the content does not have popular search words, then it may never end up on a google results list. The information on social media pages should also be updated consistently with new and fresh content, allowing viewers to provide feedback and comments. If this doesn't happen, then viewers will leave and it will be difficult to find a way to capture their attention again to return to your content. 

References:

The science of art that matters (2017). Mumbrella360.  Retrieved from https://www.youtube.com/watch?time_continue=1&v=KscmT0Diz-U

Personal Versus Professional Social Media Accounts

With new positions arising in organizations because of social media, many organizations seek applicants who have established professional skills to add to the new department but this may be difficult. Online feedback didn't exist until the Internet evolved and connected people around the world allowing them to have a voice. Managing the online reputation of companies is a something that needs serious attention because of how fast social media can work. Social media can strengthen the relationship between employees and the organization (Micu & Geru, 2016).

Social media professionals have a job that requires them to make sure the brand has one voice and that it can not conflict with their personal voice. Leaders in organizations and Human Resources Departments need to make sure policies and rules are in place to prevent personal voices to be heard instead of professional voices who represent the organization. Strategies need to be implemented when managing brands socially because we can never fully control what is posted on the Internet as it is a public domain (Jordan & Soldano, 2010). 

References

Jordan, M., & Soldano, P. M. (2010). Reputation management in the Internet age: the online challenge of monitoring and protecting a family’s good name. Trusts & Estates, (8). Retrieved from http://ezproxy.snhu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=edsbig&AN=edsbig.A238771361&site=eds-live&scope=site

Micu, A.-E., & Geru, M. (2016). Social Media Impact on Human Resources Management Strategies. Ovidius University Annals, Series Economic Sciences, 16(2), 340–344. Retrieved from http://ezproxy.snhu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=121978870&site=eds-live&scope=site

Communicators are Connected Globally

Source: (Kitschke, 2017)

Communications professionals are connected on a global level through the use of social media. The technology is still rather new and it is a skill that journalists have learned to adopt because of consumers who use it. Citizen journalists have increased because of social media and they are able to develop a following just like broadcast journalists do. However, being able to deliver your communications visually is critical for journalists.

People consume many messages and information throughout the day and because of the rise in other platforms, reaching audiences will be different (Kitschke, 2017). Whether it is sharing personal news or other posts, people are also using their feeds to share news that is relevant. Many journalist are now required to write stories online and also blog as well. (Kitschke, 2017).

Journalists who use images to display their information on social media are able to capture more readers to make a bigger impact. This is a skill that journalists will need to continue to develop as reading on the Internet is much different from print. Organization who give employees a promotion for learning a new skill in technology were more eager to learn and and train others (Stam & Stanton, 2010).

References


Kitschke, Z. (2017). Why visual communication is the most important skill for journalists in 2015.

Huffpost. Retrieved from https://www.huffingtonpost.com/zach-kitschke/post_9445_b_7456664.html

Stam, K. & Stanton, J. M.  (2010). Events, emotions, and technology: examining     acceptance of workplace technology changes. Information Technology & People, (1), 23. https://doi-org.ezproxy.snhu.edu/10.1108/09593841011022537

The Power of Digital Journalism (2015). TEDxDistilleryDistrictWomen, Retrieved from https://www.youtube.com/watch?v=nhrZHRqUaT0&feature=youtu.be