Creating content for a brand is very important. Readers want to find relevant information and content that is engaging and useful. This is very important when it comes to the Internet because of how SEO (search engine optimization) works. If the content does not have popular search words, then it may never end up on a google results list. The information on social media pages should also be updated consistently with new and fresh content, allowing viewers to provide feedback and comments. If this doesn't happen, then viewers will leave and it will be difficult to find a way to capture their attention again to return to your content.
References:
The science of art that matters (2017). Mumbrella360. Retrieved from https://www.youtube.com/watch?time_continue=1&v=KscmT0Diz-U
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